About Us

Welcome to The Flamingo Fashion — The House of Flamboyance

At The Flamingo Fashion, we don’t just sell jewellery — we celebrate style, self-expression, and stories.

Rooted in the vibrant heart of Jammu, Jammu & Kashmir, we are a small but passionate team that believes fashion is not just about trends — it’s about identity.

✨ Our Journey: From Fashion Arcade to Flamingo

Before we took flight as Flamingo, we were known as Fashion Arcade, a beloved local store where style met affordability and relationships were forged over shared love for beautiful accessories.

Flamingo was born as a natural evolution — a brand that captures the flamboyance of fashion with exclusive, elegant, and thoughtfully curated pieces. Our online platform, theflamingofashion.com, is the next chapter in that journey — taking our local trust global.

💍 What Makes Us Different

  • Handpicked Collections: We carefully select every piece to ensure it reflects our aesthetic — timeless, bold, and beautiful. No mass production, just mindful curation.
  • Artistry Meets Affordability: We work closely with designers and artisans to support handmade craftsmanship while keeping our collections accessible.
  • In-House Designs: Many of our pieces are designed and developed by us — unique, statement-making, and exclusive to Flamingo.
  • Inspired by the Flamingo: Graceful, vibrant, and unapologetically bold — just like our jewellery. The Flamingo symbolizes our vision for women who aren’t afraid to stand out.

🎯 Our Vision: A Fashion House Rooted in Meaning

We’re not just a jewellery brand — we’re building a fashion house.

A House of Flamboyance that empowers women to feel confident, expressive, and seen — every single day.

We envision a community that celebrates individuality, supports artisanship, and redefines imitation jewellery as a premium experience.

🫶 From Jammu to You — With Love

Whether you’re shopping for a wedding, a workday, or a gift that speaks louder than words — know that you're supporting a local business that puts heart over hype, and craft over clutter.

We’re grateful to have you on this journey.

📬 Stay Connected